Pricing a home correctly from day one is one of the most important decisions a seller can make. List too high and you sit on the market, accumulate price reductions, and train buyers to think something is wrong with the property. List too low and you leave money on the table. A pre-listing appraisal from a certified, independent appraiser gives you a defensible, market-supported value before you ever go live.
What is a pre-listing appraisal?
A pre-listing appraisal is a certified appraisal completed before a home hits the market. Unlike a CMA or an automated valuation model like Zillow, a certified appraisal involves a licensed professional physically inspecting the property, analyzing comparable sales, and applying market data to arrive at a credible opinion of value. It holds up to scrutiny — from buyers, their agents, and their lenders.
Who it's for
Pre-listing appraisals are used by homeowners and realtors who want to price with confidence. They are especially valuable for sellers who want to maximize their sale price without overreaching, realtors who need an independent third-party value to support their listing price recommendation to a client, estate representatives pricing a property for sale, homeowners considering whether to sell, renovate, or refinance, and FSBO sellers who need a credible value without a realtor's CMA.
What to expect
Katie will schedule an on-site inspection of your property, typically taking 30 to 60 minutes. She will measure the home to ANSI standards, photograph the interior and exterior, and analyze recent comparable sales in your market area. The report you receive is a full certified appraisal — the same quality and standard used in mortgage transactions — backed by real market data and a professional's judgment.
Why KB Appraisal
Katie Brown has been appraising in Wake, Johnston, Durham, Franklin, and Granville Counties since 2020. She knows these neighborhoods, the streets that command premiums, and the market dynamics that automated tools consistently miss. When you work with KB Appraisal, you get a local expert who stands behind her numbers.
Ready to get started? Contact us for a quote. We respond within one business day.
